OUR RECENT ACTIONS

• We launched the Stay True anti-diversion campaign to educate consumers about this problem
• We are working together with the L'Oreal Professional Products Division brands to cut diversion
• We’ve terminated nearly 1,500 diverters thanks to our secondary coding system that is 100% accurate in tracking products.
• We’ve installed a new Quality Guarantee Policy exclusively for salon purchases.
• We're educating your clients on why they should buy products through you.
• We offer tools you can download to help educate your clients.

HOW CAN YOU HELP?

• Do not sell to collectors! They can't find our products and are desperate.
• If you are approached by a collector, get their name and telephone number and contact us immediately at NoDivert@aol.com or (800) 503-3997.
• Tell your clients about our new Quality Guarantee Policy.
• Use our online tools to aid in your conversation with clients.

EDUCATE YOUR CLIENTS

• Only you can recommend the right products for them.
• Products purchased through unauthorized outlets are typically more than 15% higher than salon retail prices.
• Products purchased at unauthorized outlets are often old, discontinued, or even counterfeit.
• The quality of our products is guaranteed ONLY when purchased in the salon.

HOW CAN YOU LEARN MORE?

• In April 2008, MSN.com came out with an article that tackles the salon professional industry's issue of diversion. We encourage you to read this article to educate yourself on the importance of going to a salon for Matrix products. Be sure to share this article with your friends.
• In May 2008, ABC15 (Phoenix, AZ) investigated the issue of diversion and reported the dangers and price increases of diverted products. Read the article or click to watch the video broadcast of their findings. 
• Watch this recent story from ABC News: Counterfeit Hair Products, Salon brands sold at some stores may not be the same product

We are committed to shutting down those who divert Matrix salon products, and thank you for your continued partnership.